Accelerating Talent.
Accelerating Reliability.
What creates sustainable performance when one small technical issue can stop a factory or end a race?
The Sound of Success – Austin Edition brings together leaders from industry, robotics, engineering and elite motorsport to explore how talented people, earlier technical insight and reliable machines create performance, from the factory floor to the F1 Academy grid.
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Wednesday, October 21, 2026
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Guest arrival from 3:00 PM
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Core programme starts at 3:30 PM
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200 E 6th St, Austin, Texas, US (Suite 300 / 310, Floor 3)
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Dinner, demonstrations and networking from approximately 6:45 PM

Accelerating Reliability
A developing bearing problem, mechanical fault or gas leak often begins with a small technical signal.
In a factory, detecting that signal too late can mean energy loss, unplanned downtime, damaged equipment or safety risk. In motorsport, the same principle applies. A small mechanical issue or exhaust leak can affect the car, compromise driver performance or end a race.
Sorama, MP Motorsport and Boston Dynamics will show how acoustic intelligence, autonomous robotics and engineering expertise can help technical teams detect problems earlier, understand their consequences and act before a fault becomes a failure.
During the event, Sorama will introduce Fault / No Fault, its latest mechanical-inspection capability, and demonstrate how Sorama acoustic technology can be deployed with Boston Dynamics Spot.
Accelerating Talent
High performance is created by more than the person behind the wheel.
Drivers depend on engineers, mechanics and technical teams that can interpret data, communicate clearly and make the right decisions under pressure. The same is true in industry, where reliable operations depend on capable people who recognize early signals and act with confidence.
F1 Academy drivers, MP Motorsport leadership and Longhorn Racing will connect the development of racing talent with the development of engineering talent, showing how preparation, teamwork, learning and reliability combine to create performance.

FROM THE FACTORY TO THE RACETRACK
Program at a glance
3:00 PM | Guest arrival, drinks and demonstrations
Meet the partners, explore the live technology demonstrations and connect with fellow guests.
3:30 PM | Accelerating Reliability
A focused programme connecting industrial and motorsport reliability:
Sorama acoustic cameras in factories and racingProfessional motorsport engineering on exhaust leaks, mechanical faults and race-car reliability
Boston Dynamics Spot and scalable autonomous inspection
Introduction of Sorama Fault / No Fault
Customer perspectives moderated by Nelson Valkenburg
5:05 PM | Drinks and curated networking
A 30-minute break for refreshments, demonstrations and relevant introductions.
5:35 PM | Accelerating Talent
Longhorn Racing on developing the next generation of racing and engineering talentF1 Academy driver perspectives
MP Motorsport on driver, engineering and team development
Moderated talent panel
6:45 PM | Networking dinner and live demonstrations
Dinner, live technology demonstrations and hosted introductions with speakers, partners and guests.
After dinner | Special motorsport contribution
An additional driver or motorsport fireside conversation may be added, subject to final availability.
Approximately 9:00 PM | Formal programme concludes
Hosted networking may continue afterwards.

WHO SHOULD ATTEND?
The event is designed for leaders and specialists responsible for:
- Plant and manufacturing operations
- Maintenance and reliability
- Rotating equipment and asset integrity
- Engineering and technical innovation
- Gas, energy and utility infrastructure
- Robotics and autonomous inspection
- Technical and engineering-talent development
- Strategic technology and industrial partnerships
Priority sectors include advanced manufacturing, semiconductors, automotive, aerospace, energy, chemicals, oil and gas, utilities, data centers and other maintenance-intensive operations.


Request your invitation
The Sound of Success – Austin Edition is an invitation-led event for leaders from relevant industrial, engineering, technology and elite-sports organizations.
Submit your details below. The organizing team will review your request and confirm participation separately.
Register now
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Exclusive F1 Academy Paddock experiences at COTA
A limited number of guests who attend The Sound of Success - Austin Edition in person on Wednesday, October 21 may be selected for exclusive F1 Academy experiences with Sorama and MP Motorsport at Circuit of the Americas from Thursday, October 22 through Sunday, October 25.
Depending on the selected day, available capacity, the official race schedule and final approvals, invited guests may experience:
- Access to the F1 Academy paddock and MP Motorsport garage
- Behind-the-scenes interaction with the team, engineers and three F1 Academy driving talents
- Live Sorama demonstrations using acoustic-inspection technology integrated into the MP Motorsport garage
- Meet-and-greets with drivers and team members
- Trackside F1 and F1 Academy viewing
- Potential track walks and selected F1 Academy grid access
You can pre-register your interest now. Confirmed in-person attendance on October 21 is required to become eligible for selection.
Selected guests will receive a separate invitation for a specific experience on Thursday, Friday, Saturday or Sunday.
Use the "Contact us for F1 Academy Race Weekend" button to email your name, company, job title and mobile number. Please also tell us whether you have registered for the October 21 event and which days you are available at COTA: Thursday, Friday, Saturday and/or Sunday.
Frequently Asked Questions
Who will be coming to this event?
The event is designed for leaders and specialists responsible for:
- Plant and manufacturing operations
- Maintenance and reliability
- Rotating equipment and asset integrity
- Engineering and technical innovation
- Gas, energy and utility infrastructure
- Robotics and autonomous inspection
- Technical and engineering-talent development
- Strategic technology and industrial partnerships
Priority sectors include advanced manufacturing, semiconductors, automotive, aerospace, energy, chemicals, oil and gas, utilities, data centers and other maintenance-intensive operations.
Can my company join as a partner?
Yes. Partners can contribute different layers of the full system and co-invite their network.
Is this a free event?
This is an invitation-based event. If your request is approved, attendance is covered.
Which language will be spoken during the event?
English.