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Sound of Success - June 11th 2026

Barcelona Edition 2026

In collaboration with partners from motorsport, industry, cities and infrastructure, we are hosting Sound of Success Barcelona edition.
 

  • 18:00 | June 11th 2026
  • Location | Hotel Augusta Vallès 
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event topic

Accelerating Dutch Talent

A trackside evening where elite motorsport meets real-world systems. For leaders from industry, cities, airports, mobility and venues who build and operate environments where performance, safety and experience matter.

Sound of Success brings together partners across sensing, software, infrastructure and activation to share what works when every second counts. Expect short talks, concrete examples, and time to connect.

A central thread this year is Accelerating Dutch Talent, inspired by MP Motorsport: how drivers, engineers and technicians learn faster through feedback, data and teamwork, and how that mindset translates to cities and industry.

Brought to Barcelona by a Dutch motorsport and technology network, and shaped together with local stakeholders.

Program

Sound of Success | Barcelona

Thursday June 11th 2026

From racing operation to sport innovation. Companies can learn a lot from sports. Speed, pressure, and performance make sport an ideal testing ground for innovation to go to market faster. We want to help you imagine what you can achieve in a sport environment. Before, during, and after dinner we have a line-up of speakers that will inspire innovation from their own experience in industry and sports.

Reception at 18:00h

Welcome by F1 commentator Nelson Valkenburg: from track to city, from track to industry 

 Keynote by Arthur Bennink: Accelerating Dutch Talent in motorsport and engineering teams

 Case: Barcelona as a living lab for monitoring and response in urban mobility 

Drinks and networking

Drivers dinner 

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"We have built a strong format for industries to learn from sports and release innovation faster. "

Rick Scholte

Founder & CEO of Sorama
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Register Now

Apply for an invitation using the form below. Seats are limited to keep the evening interactive.

Register now
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F1 weekend

Pit lane and paddock experience

Combine your attendance to Sound of Success Barcelona with an action packed weekend of racing on the Circuit Catalunya. Buy your ticket to the Panorama Village (through MP Motorsport) or get your own tickets and let us take you back stage.

Sorama has exclusive access for selected guests to the Formula 2 pitlane and paddock for a unique experience. In the MP Motorsport Pitbox, Sorama will give live demonstrations of how incredibly adaptable the use cases for sound sensing are.

Using motorsport as a podium for demonstrating our adaptability to different markets, allows us to show a full cycle of intense usage with reallife degradation in a matter of hours. Much faster than most industries.

Interested in learning more? Contact us directly.

Drivers Dinner

Overlooking the track from Villa Aqua, Circuit de Catalunya

During the program we are joined by the drivers of MP Motorsport and continue with inspiring conversations. This is where most connections happen. 

Villa Augusta Valles

Can't make it to this event?

Interested in our event format in sports? During our sports events we showcase realtime what acoustics can do in a high presure environment, so you can relate our demonstrations to your own industry. 
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24h of Lemans

Join us behind the scenes in the pitbox & paddock for demo's with the Duqueine team and a drivers meet-and-greet. Get a close-up of how Sorama improves endurance, performance and reliability and learn to apply it to your industry.

 

ELMS - Imola

At our Sound of Success event in Imola we enter the world of the European Le Mans Series with Richard Verschoor and the Duqueine team. We will show you around the pit and paddock for a unique experience with Sorama.

 

Frequently Asked Questions

Who will be coming to this event?

Invited guests include leaders and specialists from industry, cities, airports, mobility, venues and motorsport.

Can my company join as a partner?

 Yes. Partners can contribute different layers of the full system and co-invite their network. 

Is this a free event?

This is an invitation-based event. If your request is approved, attendance is covered. 

Can I get tickets for Formula 1?

No. This event is separate from Formula 1 ticketing. We can offer weekend tickets to the Panorama Village for €1.750 incl. food and beverage. Contact m.vanwesenbeeck@mpmotorsport.com for tickets.

Which language will be spoken during the event?

English.