What is Sorama FanSound?
Sorama FanSound is a fan engagement platform that turns live crowd noise into a visible, interactive part of the event experience. It captures fan energy in real time and transforms it into sound maps, in-stadium activations, branded moments, and content that clubs, venues, and sponsors can use during and after the event.
With Sorama FanSound, we help fans see their impact and sponsors become a part of the most exciting moments in the venue. We support operators, partners, and broadcasters getting new ways to lift the atmosphere.
Live crowd visualization
Show where the energy comes from, this help you understand crowd dynamics beyond ticket scans and surveys.
Fan experience
Sponsor activations
Create branded activations that give sponsors a visible role in high-energy matchday moments.
Shareable social content
Turn goals, chants, and crowd peaks into visual content that fans, clubs, and sponsors can share instantly.
How does Sorama FanSound work?
Sorama FanSound uses acoustic monitors installed in the venue to capture crowd noise in real time. The system maps where sound comes from, how loud it is, and how it moves across the stands. That live data powers visualizations, fan activations, and content creation throughout the event.
Sorama FanSound can display live sound maps on big screens, connect with lighting systems, and support digital fan experiences. It can highlight the loudest sections, trigger crowd competitions, and highlight moments such as goals as visual assets for social media and sponsor campaigns.
Where it adds value?
Use case
Why it matters?
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Limitations
Sorama FanSound depends on the acoustic conditions of the venue.
From the placement of the acoustic monitors, to the available integrations with screens, lighting, or other stadium systems. The quality of the output depends on clear coverage of the crowd area and a setup that matches the venue layout and event format.
The Sorama FanSound is not:
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A standalone mobile app product.
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A general audience analytics platform.
Frequently Asked Questions
How does Sorama FanSound measure crowd energy?
Sorama FanSound uses acoustic monitoring technology to capture and localize crowd noise in real time. It then turns that data into live visual output and engagement features.
What can Sorama FanSound show during an event?
Sorama FanSound can show live sound maps, loudest fan sections, sound battle results, and visual highlights linked to key event moments.
Can Sorama FanSound integrate with stadium systems?
Yes. Sorama FanSound can connect with screens, lighting systems, dashboards, and other venue platforms, depending on the setup.
Is Sorama FanSound only for large stadiums?
No. Sorama FanSound can also be deployed in a smaller or more focused setup for clubs, arenas, and venues that want to start with a limited scope.
Can sponsors be part of the Sorama FanSound experience?
Yes. Sorama FanSound can support branded activations, sponsored fan moments, and social content tied to crowd energy during the event.